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Deadlines Kick-off, The 26th of november, 16.00 hours
Show the lay out of your group, who’s responsible for what task?
Show the overall concept that will be the fundament of your report
Thursday 12.00 o’clock: Deadline report + video.
Maingoal The Gouden Giraffe has to become the center of the community of marketeers and communication professionals in the Netherlands.
Visitors of the Gouden Giraffe are devided in 50% suppliers, 50% marketeers and clients. That percentage has to change to more marketeers and clients than suppliers.
Not enough clients/ agencies participate with their event in the Gouden Giraffe.
Not enough ticket sales for The Gouden Giraffe.
Assignment Design a concept that takes the brand Gouden Giraffe to the next level, that increases the participation of brands and agencies with their events and increases the total number of visitors.
Budget E 75.000,- This must include all costs (the venue, Food and beverage, other suppliers, promotion etc.)
Rating You’ll be rated on your concept/ report as well as on your pitch that includes the video.
Rating concept/ report Your concept/ report will be rated in the following percentages:
Creativitivity and concept 20% Be creative. It’s the fundamental part of our industry. Show us how your concept fits the targetgroup and how your creative choices and concept in general are the answer for our main goal.
Strategic en media 20% Don’t let the awardshow be a single moment. Show us how you use the event itself in a strategic approach and how you use other media to create the biggest impact.
Effect/impact 40% What is the impact of your concept/eventstrategy in terms of the main goal. Show us how the different main choices you made contributed to the biggest impact.
Innovative choices 10% Tools, apps, but also innovatieve choices, game changing parts of your concept that created an even bigger impact.
Achievability 10% Set realistic goals and a realistic excecution, within the budget
Framework of the report 3 Pages in total, one sided, font size 10, short formulation. 2 pages
Concept and the customer journey during the event Explain us the headlines of your concept and translate your creative, innovative and effective choices in to the real life customer journey at the event: what will the experience be as a guest.
Strategy and use of media: pre- and after event How did you use the event within a bigger strategy? What kind of media or other tools did you use during the pre and after eventphase and why?
Effect and impact (based on the assignment) Convince us how all of the above results had the biggest impact or effect in terms of the main goal.
Budget + explanation.
This must include all costs (the venue, Food and beverage, other suppliers, promotion etc.)