extra information
Hi Everybody,
A lot of information has been shared with you yesterday. To help you to work as efficient as possible we have set up a structure to start of with. Please let me know via the captain app if there's some information missing. It will be added to this page.
Assignment(click here)
Please pay attention to what's important to focus on in a customer journey.
Steps
Important within this assignment:
Location
The location is fixed. The next edition of The next Event will held at the 16th of november 2020 in De Beursfabriek in Nieuwegein. (http://www.beursfabriek.nl/ ) Please note that we prefer that u only use the ground floor because we want to keep the visitor as close as possible to the exhibitors. If you do want to use the first floor you better have an real good reason.
- A more detailed floorplan will follow this morning.
Visitors
We're expecting 600 visitors (and 150 exhibitors with 2 persons per exhibitor)
The main goal of the organization
Be relevant
Nowadays people are busy, so they think twice before even deciding to go to an event. It’s important to stay in touch with your visitors, but people also get many messages via email, social media, whatsapp etc. so you have to be careful how you communicate and especially everything you communicate has to be relevant. Getting in contact en staying in contact can only succeed if you create smart touch points during the customer journey.
The organisation has 2 interests with The Next Event:
1. Selling exhibition space/ knowledge sessions to their customers. (based on sharing knowledge) The customers of EventBranche.nl are suppliers of events. Think of eventlocations, caterers, decorators, audio visual suppliers etc. They want to promote themselves and want to connect with clients and event organisers.
2. It must be the most relevant day of the year for clients and event organizers. (This group varies from secretary to marketer, communication professionals to event manager. Basically everything and everyone that has to do with the organization of events within a company, agency, government institution or charity.) In 1 day they have to be fully informed about the latest trends and developments, everything about the implementation / organization of an event, but also strategically: events within the marketing mix. In short: knowledge, inspiration and the best range of high quality suppliers.
More information about The Next Event
A lot of information has been shared with you yesterday. To help you to work as efficient as possible we have set up a structure to start of with. Please let me know via the captain app if there's some information missing. It will be added to this page.
Assignment(click here)
Please pay attention to what's important to focus on in a customer journey.
Steps
- Project management / task distribution. Determine deadlines etc. Show that you have a plan how to approach this Eventweek.
- Floorplan (new floorplan will follow this morning) Start working on your customer journey first and then make a floorplan. Keep this in mind: what's the best setting to reach our goal? (see the picture on the homepage how the setting was made last edition)
- Prepare script: make a time table of the event, overview of suppliers etc. Keep it short and simple but show that you’re aware of all the things you need when organising an event.
- Budgeting: Show that you have a global idea about what The Next Event will cost? (We're expecting to have 150 exhibitors coming edition. They all pay E 1500,- so that's the budget. We like to make a small profit this year :).
- Pitch: Start thinking about your pitch from tomorrow afternoon. First pay attention to the concept of the customer journey.
- Video: If you have determined the journey then start thinking about the video. Please note that the video must support your pitch. it doesn't have to be the most beautiful but it has to be functional as well. It has to support the idea behind the customer journey.
Important within this assignment:
Location
The location is fixed. The next edition of The next Event will held at the 16th of november 2020 in De Beursfabriek in Nieuwegein. (http://www.beursfabriek.nl/ ) Please note that we prefer that u only use the ground floor because we want to keep the visitor as close as possible to the exhibitors. If you do want to use the first floor you better have an real good reason.
- A more detailed floorplan will follow this morning.
Visitors
We're expecting 600 visitors (and 150 exhibitors with 2 persons per exhibitor)
The main goal of the organization
- Is that the visitor will find the answers to all of their questions. So how do you get information from the visitor in the preliminary stage and how do you ensure that they also find the answers during the event?
- What kind of information are you going to send and how?
- How do we ensure the highest involvement in the preliminary phase
- How do we ensure that the visitor experiences the event as high quality?
- When is The Next Event most valuable/ relevant to the visitor and how can we make them feel special and give them the feeling they’re getting personal attention?
- How do we make sure they definitely want to come back next edition?
- How do you implementate everything in the event and how do you deliver what you promise?
Be relevant
Nowadays people are busy, so they think twice before even deciding to go to an event. It’s important to stay in touch with your visitors, but people also get many messages via email, social media, whatsapp etc. so you have to be careful how you communicate and especially everything you communicate has to be relevant. Getting in contact en staying in contact can only succeed if you create smart touch points during the customer journey.
The organisation has 2 interests with The Next Event:
1. Selling exhibition space/ knowledge sessions to their customers. (based on sharing knowledge) The customers of EventBranche.nl are suppliers of events. Think of eventlocations, caterers, decorators, audio visual suppliers etc. They want to promote themselves and want to connect with clients and event organisers.
2. It must be the most relevant day of the year for clients and event organizers. (This group varies from secretary to marketer, communication professionals to event manager. Basically everything and everyone that has to do with the organization of events within a company, agency, government institution or charity.) In 1 day they have to be fully informed about the latest trends and developments, everything about the implementation / organization of an event, but also strategically: events within the marketing mix. In short: knowledge, inspiration and the best range of high quality suppliers.
More information about The Next Event